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Ensuring continuous performance and security for Burns & Wilcox

Exemplifi partnered with Burns & Wilcox, a leading insurance wholesaler, to optimize and maintain their WordPress platform. We focused on performance, security, and seamless content updates, achieving 99.9% uptime, faster load speeds, enhanced security, and significant database optimization, ensuring continuous, efficient operations.

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Project Overview
  • Exemplifi partnered with Burns & Wilcox for ongoing maintenance of their WordPress platform

  • The website supports employee and expert data management, geo-location features, and interactive components

  • The goal was to ensure performance, security, and functionality with regular updates and monitoring

  • Weekly data uploads were integrated to ensure minimal disruption to users

Challenge
  • Regular content updates and large data imports were critical

  • Proactive monitoring was needed to ensure 99.9% uptime

  • Site performance needed continuous optimization to handle growing data and user base

  • Testing had to be done to ensure consistency across the US, Canada, and UK

  • Reducing errors during data imports and updates was crucial

Key Outcomes
  • The platform achieved 99.9% uptime

  • Load times were reduced, and page speed improved on all devices

  • Weekly employee data imports were integrated smoothly

  • Security was proactively monitored across both live and staging environments

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How we brought this project to Llfe

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Assess

We regularly review the website’s performance to ensure it is up to date with the latest WordPress and plugin versions. Accessibility checks are done to ensure that the website is usable for all users, including those with disabilities. We also monitor performance across different regions and devices and conduct security audits to ensure the site is safe.

Optimize

Website speed is optimized by improving images, scripts, and overall code for faster loading times. Tools like Cloudflare help deliver content quickly to global users. We also focus on improving accessibility, such as adding alt text for images and ensuring easy navigation for users with disabilities. Plugins are kept up to date for performance and security.

Maintain

Maintenance includes smooth updates to content and regular checks for accessibility compliance, ensuring the site is accessible to all users. We update the platform and plugins for security and performance. We also monitor uptime, perform backups to protect data, and test everything in a safe environment before going live.

Project impact

99.9% uptime

Through proactive monitoring

3x faster

Optimized caching, scripts, and reduced plugins

24/7 security

Ongoing audits, and SSL checks

98% database reduction

Autoload size from 52MB to 0.8MB

Tech stack that helped us build this project

We leveraged a strong tech stack and key partnerships to build a seamless, scalable solution that efficiently addresses the project’s needs and delivers optimal performance.

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How we maintain Burns & Wilcox’s website

Each week, large employee data files are imported into the website using a WordPress extension. After each import, automated scripts and cron jobs are triggered to organize the data properly into the site’s structure. This process ensures that no layout or design elements are affected during data importation.

Weekly content updates and data import

Exemplifi monitors website speed and performance using tools like GTMetrix and PageSpeed Insights. We track key metrics like load time, mobile optimization, and desktop performance, making improvements to enhance both desktop and mobile responsiveness.

Performance monitoring and optimization

Before going live, Exemplifi follows a thorough push checklist, testing dynamic features like expert search and location modules, along with content updates such as LinkedIn feeds and news updates. The process ensures all functionality is fully tested in staging, with screenshots captured for quality assurance.

Push checklist and testing

The site undergoes regular security checks, with periodic SSL certificate validation. Proactive vulnerability scans detect and address issues before they affect the site. Performance monitoring tools ensure minimal downtime, preventing disruptions to critical operations.

Security monitoring

We regularly audit the site’s SEO performance, ensuring that meta descriptions are configured correctly, duplicate content is avoided, and that all pages are fully indexed. We also conduct accessibility compliance checks, ensuring the website adheres to WCAG guidelines to guarantee accessibility for all users.

SEO and accessibility