We consider a typical setup where ads on Google, Facebook and Linkedin drive traffic to a landing page. This page has a lead acquisition form that is powered by Hubspot. The overall site uses Google Analytics and Google Tag Manager. In this setup, we consider different ways to hook up the tooling to track ad performance.
Sometimes a client will want to do a “lift-shift” project. This usually happens when they decide to move from CMS to another. In such projects, the look-feel of the site will remain exactly the same but the entire underlying tech infrastructure is swapped out completely. In this post, we will explore how to do this in the quickest, least intrusive and most effective manner.
In an earlier post, we had introduced component-based front-end design for websites. We discussed how essential it is, to ensure coherence, consistency and productivity when building large websites. In this post, we discuss component-based design approaches in Drupal.
We introduce the three pillars of site personalization : Site components, Incoming state of a visitor and Behavior in the active session. We then formulate a usecase to illustrate these ideas and implement them in multiple CMS platforms such as WordPress, Drupal, AEM, Kentico and others.
We explore three big trends: Headless CMS, Reactive Frameworks and Component-Based Design. We build the page in Gatsby, the component in React and do content modeling in Prismic.
With so many choices, how do you select the right CMS? We identify three criteria.
We discuss essential steps while relaunching a website to ensure that SEO is not impacted adversely.
We discuss a useful tool – Query Monitor – that helps with debugging slow WordPress database queries. Why Query Optimization? WordPress is usually very efficient at executing its internal database queries. So generally speaking, you shouldn’t have to work on optimizing them. Most of the time when a page is slow, the culprits lie elsewhere.
Images comprise 70% of an average page size. Optimizing them for mobile, tablet and desktop can have a significant impact on site performance. We discuss ways to do this.
We compare the DevOps features of two WordPress hosting products: SiteGround and WPEngine.