Tooling to track Ad Performance

We consider a typical setup where ads on Google, Facebook and Linkedin drive traffic to a landing page. This page has a lead acquisition form that is powered by Hubspot. The overall site uses Google Analytics and Google Tag Manager. In this setup, we consider different ways to hook up the tooling to track ad performance.

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DotNetNuke vs. Kentico: A Comparison

DotNetNuke and Kentico are leading .NET-based CMS products. In this post, we do a detailed technical comparison of their core CMS architecture and also provide an overview of their broader digital marketing footprint.

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How to execute a “lift-shift” project well

Sometimes a client will want to do a “lift-shift” project. This usually happens when they decide to move from CMS to another. In such projects, the look-feel of the site will remain exactly the same but the entire underlying tech infrastructure is swapped out completely. In this post, we will explore how to do this in the quickest, least intrusive and most effective manner. 

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Component Design in Drupal

In an earlier post, we had introduced component-based front-end design for websites. We discussed how essential it is, to ensure coherence, consistency and productivity when building large websites. In this post, we discuss component-based design approaches in Drupal.

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Introduction to Site Personalization

We introduce the three pillars of site personalization : Site components, Incoming state of a visitor and Behavior in the active session. We then formulate a usecase to illustrate these ideas and implement them in multiple CMS platforms such as WordPress, Drupal, AEM, Kentico and others.

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Optimize WordPress Database Queries with Query Monitor

We discuss a useful tool – Query Monitor – that helps with debugging slow WordPress database queries.  Why Query Optimization? WordPress is usually very efficient at executing its internal database queries. So generally speaking, you shouldn’t have to work on optimizing them. Most of the time when a page is slow, the culprits lie elsewhere.

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