Redesigning Websites and the Role of Project Management ( Part 1 )

Redesigning Websites and the Role of Project Management ( Part 1 )

Website redesigns are a critical aspect of maintaining an effective digital presence. They help businesses stay relevant, user-friendly, and competitive in an ever-evolving digital landscape. With the rapid pace of technology, a website can quickly appear outdated or become incompatible with the latest devices or user habits. In this article, we will delve into why website redesigns are crucial and why project management is indispensable to ensure a seamless redesign transition. We'll use our recent project with AceRail as a real-life example.

The Importance of Website Redesigns

A well-designed website is like a well-oiled machine: it runs smoothly, it performs its function effectively, and it makes a good impression on its users. However, with time, even the best websites can start to show their age.

Website redesigns are key to keeping up with the latest design trends, ensuring compatibility with new technology, enhancing user experience, and improving website performance and SEO ranking. However, redesigning a website is not a simple task. It is a complex project involving various stakeholders, including website designers, developers, content creators, and the client. This is where project management comes into play.

The Role of Project Management in Website Redesign

Project management is critical in coordinating all the moving parts involved in a website redesign. It ensures tasks are completed on time, resources are optimally allocated, communication is clear and efficient, and the project stays within the agreed scope and budget.

Our recent collaboration with AceRail presented an excellent opportunity to leverage project management in tackling various challenges.

Challenges and Solutions from a PMO Perspective

1. Scope Creep

Scope creep, or the tendency for the project's scope to expand beyond its original objectives, was one of the major challenges we faced. It's a common issue in website redesign projects as new ideas or features often emerge during the design process. To manage this, we established a clear and detailed project scope at the onset and set a process for managing change requests. Any proposed changes were carefully evaluated for their impact on the project's timeline and budget before being approved or declined.

We conducted daily morning and evening standups with all stakeholders to ensure everyone was one the same page

2. Resource Allocation

Assigning our developers to the right task at the right time was another challenge. It required a deep understanding of each developer's skills and strengths and a keen eye for project timelines and task dependencies. By using a robust project management tool, we were able to create an effective work breakdown structure and resource allocation plan, ensuring each task was assigned to the best-suited developer.

3. Managing Stakeholder Expectations

Ensuring that all stakeholders and the client's expectations were well managed is crucial. Regular meetings and status updates were scheduled, where we transparently shared progress, discussed any issues, and sought feedback. This proactive approach prevented misunderstandings and kept everyone on the same page.

4. Communication

Communication, especially in a remote working environment, can be a significant hurdle. We implemented multiple communication channels, including emails, project management tools, and regular video conferences, to ensure that all team members and stakeholders were kept up-to-date and were able to collaborate effectively.

5. Time Management

Managing timelines for each task or issue raised by the QA team was a priority. We used agile methodologies, breaking down the project into smaller, manageable parts (sprints), and assigned timelines for each. Regular scrum meetings helped keep everyone accountable and on track.

6. Technical Anomalies

Website redesigns can sometimes unearth unexpected technical issues that require creative solutions. During our work with AceRail, we encountered some technical anomalies. However, with a problem-solving mindset and collaborative effort, we were able to devise out-of-the-box solutions that kept the project moving forward.

Bridging the Gap Between DevOps and the Client

As project managers, our role was to act as the bridge between the devops team and the client. We facilitated clear, timely communication between the two, ensured the client's needs were understood and met, and made sure the devops team had the resources and guidance they needed.


In summary, website redesigns are a vital part of maintaining a business's digital relevance and competitiveness. However, they are complex projects that pose various challenges. Effective project management plays a crucial role in overcoming these challenges and ensuring a smooth transition. Our recent project with AceRail demonstrated how robust project management can lead to a successful website redesign, regardless of the challenges encountered along the way.

Stay tuned for Part two for a more technical approach to handling project management challenges. Follow us on LinkedIn, Facebook and X for more.

No items found.

Related Insights

Building a Page Type in Optimizely ( Episerver )

a Step-by-Step guide to help you build page types in Optimizely

Vasi Eswar

Site Builds

Five reasons for QA testing enterprise websites with Browserstack

Building enterprise websites requires a standard of quality that cannot be compromised. Read on to find out how we ensure the highest benchmarks of UX and UI using BrowserStack.

Ashwin Thapliyal

Site Builds

Subscribe to our newsletter