Adobe Target is a rule based testing and targeting tool, which can integrate with Analytics & create reports that can be used for making marketing offers, personalization and UX testing, allowing marketers to figure out which of the offers, experiences & messages are truly engaging the customers.
Ecosystem Type: Personalization
Acquia Lift lets you track customers’ behavior throughout their buying journey—from anonymous visitor to loyal, repeat customer. Acquia Lift unifies customer content and profile data from multiple sources to deliver in-context, personalized experiences across any channel or device.
Dynamic Tag Management (DTM) lets you manage your Adobe Experience Cloud solutions and other tags across all of your sites, regardless of your number of domains.
Enterprise tag management software that collects, unifies, enriches, and empowers you to take action on your most valuable asset: customer data.