Ecosystem Type: Analytics

Adobe Dynamic Tag Mgmt

Dynamic Tag Management (DTM) lets you manage your Adobe Experience Cloud solutions and other tags across all of your sites, regardless of your number of domains.

Google Tag Manager

Google Tag ManagerĀ  allows a marketer to manage and deploy marketing tags (snippets of code or tracking pixels) on their website without having to modify the code.

Adobe Analytics

Adobe Analytics helps in real-time analytics and detailed segmentation across all of a firm’s marketing channels. Organizations use it to discover high-value audiences and power customer intelligence for their businesses.

Google Analytics

Google analytics is used to track the website activity of the users such as session duration, pages per session, bounce rate etc. along with the information on the source of the traffic. It can be integrated with Google AdWords, with which users can review online campaigns by tracking landing page quality and conversions (goals). Goals …

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